Case study
A mayoral race that ended in a win
I ran the marketing for the Lake Country mayoral campaign: strategy, messaging, content, social and paid. The candidate won.
- Client
- Lake Country Mayor
- Role
- Campaign marketing
- When
- 2026
- Outcome
- Won the election
What I did
Messaging
I planned the strategy and shaped the messaging, so everything the campaign said came from one clear plan.
Content
I created the campaign's content, including video, for the candidate's channels.
Social
I handled the posting and managed the comments on the campaign's social accounts.
Paid
I ran paid promotion alongside the regular posts.
- Election result
- Won
- Share of the vote
- 34.2%
- Video views in 30 days
- 144,980+
- Engagements
- 13,000+
The results
The candidate won the race for mayor of Lake Country.
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